IN MARKETING, AS WITH EVERYTHING ELSE
STRATEGY & VISION
I am a firm believer that content, however good, will make little difference without a good strategy. So that’s what I do - I create the structural frameworks upon which to build effective, impactful content.
Your brand is more than just a logo, it’s an identity, a personality. The story that will underpin all of your communication and make it both relatable and interesting to read.
Whether for a website, social, an email campaign or a flyer, your copy needs an end goal, a reason for being. I'll help you create a structured, compelling to engage your target market.
DIGITAL & PRINT
For strategy, brand ID and content creation, I’ve got you covered. For the rest, I lean on an established network of collaborators including website developers, graphic designers, PR specialists and printers.
Hi, I'm Cheryl
A British-born, French-speaking marketing strategist, I worked in professional services marketing for over 15 years.
During this time, I held various roles as a project manager, head of digital, regional marketing lead and now independent marketing strategist. I have had the pleasure of running small teams where we muck in and do it all (my favourite) and of managing larger teams that take care of one particular aspect of the marketing chain. Both have given me a wealth of experience and insight which enjoy applying to different fields.